GM's Camaro - nostalgia + disposable income = turnaround

Source: The Manufacturer US
Published: 16 Aug 2006

After a six-year hiatus, GM will reintroduce the Camaro in 2008.

CEO Rick Wagoner described the “overwhelmingly enthusiastic response to the Camaro Concept," and that "Camaro is much more than a car; it symbolizes America's spirit and its love affair with the automobile.”

This is a very savvy move on GM's part: as every television network and fashion house knows well, nostalgia trails by 20 years. Witness Nehru jackets in both the 60s and 80s, and "Happy Days" in the 1970s. Camaro went into production in 1967, but was far more popular and broadly sold during the Reagan years, from 1980 to 1988. Camaro became a pop-culture fixture (immortalized in the tune "Bitchin' Camaro" by punkers The Dead Milkmen), and the measure of youthful indulgence: it was priced for your parents, but no matter, they bought it for your highschool graduation.

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