Chevy dealer pulls Camaro deposit ad after it draw fire from GM

Les Stanford Chevrolet in Dearborn, Mich., has solicited deposits from enthusiasts who want to order the Camaro. In the May edition of the national car-enthusiast magazine duPont Registry, Stanford published an ad that says "the new Camaro is coming," advising readers to "reserve yours today."

After hearing from GM on Thursday, April 27, Stanford says he will discontinue the advertisement. The ad will run in the June duPont Registry, but Stanford says he's pulling the ad from the July edition.

No doubt that will be good news to GM executives who objected to the ad. "We would obviously not condone a dealer taking deposits on a car we have not verified that we will build," Mark LaNeve, GM's vice president of vehicle sales, service and marketing, wrote in an e-mail to Automotive News.

Chevrolet has received unsolicited deposits from people eager for the Camaro, which GM unveiled as a concept at the Detroit auto show in January. Chevrolet returns the money, says Chevrolet spokesman Mike Albano.

Albano says GM has not made any production announcements to dealers or to GM employees. "We do not endorse the idea of using the Camaro or any concept car in a misleading way in advertising," he says.

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