GM Korea Co., the South Korean unit of U.S. automaker General Motors Co., on Friday introduced GM's iconic muscle car, the Chevrolet Camaro, in South Korea, also bringing a new segment of sports cars to a market dominated by expensive supercars and low-end "wannabes."
"The wait is over," GM Korea president and CEO Mike Arcamone said. "The Camaro is the perfect example of the exciting vehicles that Chevrolet is bringing to Korea.
"With its dazzling looks, exhilarating performance and cutting-edge technology, the Camaro is sure to attract enthusiasts young and old, and help our new Chevrolet brand touch Korean consumers in a stunning way," he added.
South Korea's younger population has a growing a taste for high performance sports cars, but they have long been left with a choice between sports cars that easily cost more than US$100,000 or domestically produced ones that come with a much lower price but also with much less exciting performance.
"The wait is over," GM Korea president and CEO Mike Arcamone said. "The Camaro is the perfect example of the exciting vehicles that Chevrolet is bringing to Korea.
"With its dazzling looks, exhilarating performance and cutting-edge technology, the Camaro is sure to attract enthusiasts young and old, and help our new Chevrolet brand touch Korean consumers in a stunning way," he added.
South Korea's younger population has a growing a taste for high performance sports cars, but they have long been left with a choice between sports cars that easily cost more than US$100,000 or domestically produced ones that come with a much lower price but also with much less exciting performance.
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| Image source: autoguide.com |
The local price of the Chevrolet Camaro was set at 47 million won (US$42,190) for the fully-loaded version and 48 million won ($43,080) for a special "bumblebee" package, a yellow-painted version that appeared in the Hollywood blockbuster "Transformers," the company said.
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