Ed Welburn talks about Camaro pricing

It looks like GM finally has the message about pricing new products. With recent releases like the Chevrolet HHR starting at well under $20,000, has GM got the message?

Ed Welburn is quoted in this article in the New York Times about the Holden Efijy. With recent reports the base level 3.9l V6 Camaro starting at $21,000, that is good news for future Camaro owners everywhere.

Though its recently introduced Chevrolet HHR has been a modest hit, G.M. remains a little gun-shy of retro designs. That’s after its experience with the slow-selling Chevy SSR pickup, a 2000 concept. But somewhere between the popular concept and production, the SSR’s charisma was compromised. The vehicle’s original shape was retained for the most part, but its size grew and so did its price.

“The main thing that grew on the SSR was the price,” Mr. Welburn conceded. “It got away from its original segment. That’s one thing we will keep in mind, going forward on the new Camaro. There’s a difference between styling and designing. It not only has to look good, it also has to be priced right.”