DETROIT - Chevrolet and MOFILM, a global creative community, are calling on filmmakers from around the world to create short films that capture the spirit of road trips. The best film will show as a 30-second spot during Super Bowl XLVI in 2012.
“Road trips provide stories of adventure and freedom -- no matter the road or country,” said Joel Ewanick, General Motors global chief marketing officer. “The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life’s journeys. Entries will be shared online and the very best will be air during the Super Bowl XLVI telecast next February.”
During Super Bowl XLV in January, Chevrolet‘s ad for the Camaro made history as the most-watched television advertisement of all time. Nielsen estimated that 119,638,000 people watched the “Miss Evelyn’s Wild Ride,” a Camaro ad featuring two guys narrating their vision of the perfect ad for America’s best-selling sports car. To date, the video has garnered more than 1 million views on YouTube.
From the classic Corvette featured in the 1960’s television series, “Route 66,” to the Camaro’s latest leading role in “Transformers: Dark of the Moon,” Chevrolet has played a major role in the history of TV and movies. As Chevy celebrates its centennial in 2011, it continues to make history by enabling consumers to film their own interpretation of Chevrolet and road trips.
Chevrolet and MOFILM have collaborated on previous initiatives in the U.S., India and Europe. Chevrolet Route 66 marks Chevrolet and MOFILM’s first global endeavor.
To enter the competition, participants can sign up to download a brief from Chevrolet at www.Mofilm.com/ChevroletRoute66 . The deadline for video submissions is 12:00 noon GMT, December 1, 2011.