As posted on duemotori.com
With the new HHR, Chevrolet Europe is expanding its product portfolio this fall by adding an exciting US model. At the Frankfurt Motor Show, the brand with the bow-tie logo gives a glimpse of what the further emotionalizing of the brand might look like:The Camaro convertible concept celebrates its European debut at the IAA. “The Camaro convertible concept instantly evokes an emotional response – it’s a vehicle that you want to make room for in your garage,” said Ed Welburn, GM Vice President Global Design. Ed Peper, General Manager Chevrolet USA, added: “If this Camaro convertible doesn’t make your heart beat faster, you should see either your optometrist or your cardiologist, because you have a problem.”
With the new HHR, Chevrolet Europe is expanding its product portfolio this fall by adding an exciting US model. At the Frankfurt Motor Show, the brand with the bow-tie logo gives a glimpse of what the further emotionalizing of the brand might look like:The Camaro convertible concept celebrates its European debut at the IAA. “The Camaro convertible concept instantly evokes an emotional response – it’s a vehicle that you want to make room for in your garage,” said Ed Welburn, GM Vice President Global Design. Ed Peper, General Manager Chevrolet USA, added: “If this Camaro convertible doesn’t make your heart beat faster, you should see either your optometrist or your cardiologist, because you have a problem.”
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